It's not you, it's me.

When I was the finance director of a council one of the issues I faced was how to get proper engagement from the public about the proposed budget. Each year we would try something different and each year we would receive very little back from the public. My colleagues and I would then conclude that the public were either not interested in what the council did with their taxes or too apathetic to tell us what they thought. Having watched this TED talk  by Dave Meslin perhaps we should have spent more time thinking about the barriers that made it difficult for individuals to engage with us. I could say that I was too busy with other things to spend the time and energy to break down the barriers, but perhaps I was just apathetic about it.

This talk comes from www.ted.com. Visit the site for access to hundreds of interesting talks on all manner of subjects.